‘Beer to Drink Music To’
The countdown to Record Store Day is on.
While the national event will see more than 400 independently-owned vinyl shops celebrating across the country, Hooked Up in Millville will be the place to be for beer buffs and fans of local music this Saturday, April 16.
The ale house and raw bar is teaming up with Dogfish Head — the official beer of Record Store Day and a native Delaware brewery — to promote the event and local businesses with live music, giveaways and special Dogfish releases on draft.
“We’re really excited,” said Hooked Up General Manager Joe Botchie. “This is our way of supporting local mom-and-pop music stores.”
"Hooked Up was an obvious choice to play host to one of our Record Store Day parties. The great local following and live music made it a perfect match,” said Dogfish’s Matt Funk. "Music has always been a huge part of what we do. One of our mantras is ‘Analog beer for the digital age.’ Just like Guinness has St. Patrick's Day and Corona owns Cinco de Mayo, we now have our own holiday to celebrate, and it’s the one we are most excited about.”
The restaurant and brewery have linked up for events including “Tap Takeover” and “Pint Night” in the past, but the latest collaboration was just as much a “no brainer” as pairing beer and music to celebrate the occasion. In fact, Dogfish is even planning to feature their appropriately named "Beer To Drink Music To," which was just released on March 1.
The Belgian-style Tripel is all about honoring the LP, brewed with orange peel, peppercorn and candi sugar, to go along with songs including “Orange Crush” by REM, “Sgt. Pepper” by the Beatles and “Sugar On My Tongue” by the Talking Heads.
A mango and apricot IPA tagged “Romantic Chemistry,” with a tropical jam-like scent, is also scheduled to headline the day, with two more yet-to-be-named Dogfish barley pops and “Randall the Enamel Animal” on deck.
“It’s really cool,” said Botchie of the “Randall” — Dogfish’s beer-infusion mechanism. “It’s portable, so they actually hook it up directly to the tap line. The beer pours through it and infuses in the tank, so when you pour it, it’s running through all those flavors.”
Past concoctions include Knob Creek-soaked wood chips and expresso beans with Dogfish Punkin Ale, but Botchie said that, on Record Store Day, Randall rooters can look forward to a new recipe to get them in the groove.
Of course, beer won’t be the only thing on tap, with live music by Muskrat Lightning — the new official “house band” for Hooked Up, comprising three members of the group G-13 — scheduled to go on from 2 to 6 p.m.
“They’re playing old-school rock — what your mom and dad grew up listening to on vinyl,” said Botchie of the setlist. “They have a really good following. They’re just a fun band.”
Local radio personality J.J. Roth from 98.1-FM will be in attendance, with a live feed of the festivities, and giveaways will include Dogfish merchandise like the official Dogfish record crate, commemorative glassware, coasters and more.
Part of the proceeds will be going toward some of the local music shops that the day is meant to celebrate, but Botchie said that, mostly, the occasion will be about kicking back and enjoying the show.
“I’m just looking forward to it. It should just be a really fun event to have people come out and support local business,” he said. “It’s kind of what we’re all about here. I definitely think it’s gonna be just a nice, relaxed atmosphere with people that are enjoying craft beer and good live music.”
The countdown to Record Store Day will wind down when the event gets underway on Saturday, April 16, from 2 to 6 p.m. at Hooked Up Ale House in Millville.