As soon as Emilie Bonano realized that she enjoyed marketing, she wanted to do that in a tourist location. That makes her new position as communications manager for the Bethany-Fenwick Area Chamber of Commerce even more fitting.
What is the role of communications manager? “It’s all-encompassing,” she said. She’ll handle all press releases, newsletters, social media and email lists, but also creating, developing and selling ads for Chamber publications.
“Working for such a wonderful organization that really brings all of the tourism businesses together all in one, and being able to make this community united and getting the [word] out there for everyone” really excited her about this job, she said.
Bonano said she wanted to join a group that makes people and tourists “feel at home when they visit,” and get “the community united, and getting our tourists here going to the businesses that are members of the Chamber.”
The Chamber staff was delighted with her experience in marketing, event planning and recruiting.
“Emilie is the complete package for a Chamber position such as this,” said her new boss, Chamber Executive Director Kristie Maravelli.
Bonano is ahead of the learning curve, having the experience to do her job, plus collaborate on Chamber projects.
She and her fiancé just moved to Bethany Beach from the Baltimore area. Until they start building their dream home, she’ll be planning a wedding, relaxing on the beach, and playing and watching sports.
“I’m very happy to be here,” she said.
Bonano had applied for this position several months earlier, but she hadn’t relocated to the shore yet. That outweighed her excellent phone interview.
“When I hung up the phone, I thought, ‘At some point, this person is going to be on our team,’” Maravalli said. “It was a connection right away.”
The previous communications manager only served briefly before being offered her own dream job at the Center for Inland Bays.
“You always hate to see good people go,” Maravalli said, but Bonano is stepping up to the plate. “She started last Tuesday (Aug. 25) and hit the ground running.”
Bonano is disembarking from two years in the University of Maryland’s Enrollment Management department, where she coordinated and marketed events at College Park. Doing anything to get “Maryland’s name out there,” Bonano planned events for groups ranging from 300 to sometimes 3,000 guests.
Before that, as a marketing and events associate for T. Rowe Price, she planned events for corporate entities, clients and the community. She even worked with the global offices to plan events in Australia (although she never got an excuse to visit that continent).
Growing up in Hagerstown, Md., she went to Dickinson College, then to Johns Hopkins Carey Business School for a master’s degree in marketing.