Last week, the Bethany-Fenwick Chamber of Commerce announced that Kristie Maravalli would become its new director of membership.
Maravalli comes from Shaker Heights, Ohio, and previously held a 14-year position as head woman’s basketball coach at John Carroll University in Cleveland Heights, Ohio.
“I purposefully asked for a cover letter when we advertised the position,” explained Executive Director David Martin, who noted that the Chamber had hundreds of applicants for the position. “I always look at a cover letter as a way to sell the resume. She just wrote the most impassioned cover letter — not just about this area, but also making the case why her background was the perfect fit.”
Martin noted that Maravalli’s position as head coach gave her a competitive edge, as the job duties were similar.
“What struck me in her position at John Carroll University as head basketball coach was, you constantly in that role have to sell or promote the program. It’s a constant level of building relationships. That just goes beyond selling an item or marketing,” he said.
“She really knows how to take a relationship to another level. Obviously, she knows how to build a team and motivate them. From her work in the athletic department, she knows the marketing angle, as well. I just think she’s just going to be an ideal fit and make an impact here.”
Maravalli is no stranger to the area, as she has been vacationing in the Bethany Beach area for about 30 years.
“My family, we have been vacationing there since I was about 10,” she said, “and then about 20 years ago we bought a home in Sea Colony. The nature of my last position as headwomen’s basketball coach, I had a lot free time in the summer, so I spent a lot of time down there when we were in the offseason.”
Maravalli said that she has always had a love for the Quiet Resorts and the area holds a special place in her heart.
“It’s very special to me, just from the memories. When you grow up going to the same place year after year, just from your grandparents to the friends you had in college, to everyone in between — there’s always a lot of reminiscing down in Bethany.
“It’s the best of all worlds,” she added. “It’s quiet. There are things to do, great restaurants. If you want a little more of a nightlife, you can just shoot down the road to Ocean City, but you don’t have all of the craziness of the busy beach town. It’s just perfect.”
Maravalli will be replacing Lindsay Maurer, who recently accepted the position of director of sales and marketing for the Carl M. Freeman Golf Facilities at Troon Golf.
“We took the position and elevated it to the No. 2 position in the Chamber,” noted Martin. “We wanted to make a statement to the business community that the value of a membership was by far our greatest focus. We want to be a great source of not only networking, but advocacy and education, as well.”
Maravalli said she will be bringing a great deal of energy and enthusiasm for the job, and is excited to work with Martin.
“I am looking forward to working with David, first and foremost, and his vision: to really create a vibrant community within the businesses there and work forward to make Bethany great,” she said.
“I have a huge passion for Bethany, and to go down there and to make an impact on it, both economically and helping to grow the town in a way that everyone wants it to grow, to help facilitate what makes Bethany great.”
Martin said that the Chamber currently has approximately 750 members and that he hopes that, with Maravelli’s help, the value of membership will increase.
“The Chamber’s focus needs to be, first and foremost, on membership value,” Martin said. “How we support and promote our membership through marketing, commerce-driven events, free educational opportunities and advocacy will influence bottom lines and member success. Kristie will make a dynamic impact in those areas.”
Maravalli will officially assume the newly expanded Chamber role of director of membership after Memorial Day.