Excitement is building at Jayne’s Reliable in Dagsboro.
In less than two weeks, Karen and David Jayne will be hosting a major DIY (do-it-yourself) event featuring YouTube sensation Debi Beard, known in the DIY world from Debi’s Design Diary.
Also present will be Josie Celio and Sally Griswold, the sisters who own Iron Orchid Designs, and Dionne Woods from Turquoise Iris. These names are celebrities amongst the many people who delight in painting, decorating and repurposing vintage and reclaimed furniture and architectural salvage.
Jayne’s Reliable has been selected from stores around the country that sell Debi’s Design Diary’s paint to hold its second DIY Traveling Show & Marketplace on Saturday, Sept. 16, from 10 a.m. to 5 p.m.
“We are thrilled,” said Karen Jayne. “I attended Debi’s first one at her shop in Solana Beach, Calif. It was an amazing experience, and I learned so much. It’s a huge honor for us, located in small-town Delaware, to have been chosen. We can’t wait for our customers and DIY enthusiasts in our region to come and join in.”
Beard is equally impressed with the Jaynes.
“I have 200 retailers from all over the country, including big cities, who sell my paint, and Karen and David sell the most,” said Beard. “Location is often the prime reason for high sales, but they prove how important personal contact and taking time really is.”
While the main event is on Saturday, 24 individuals have already been invited to participate in a preliminary DIY bootcamp. The store itself, Jayne’s Reliable, will be open for business throughout.
The bootcamp participants are coming from all over America and Mexico. Most are owners of small businesses similar to Jayne’s Reliable or are high-producing artisans in the field. All use, sell or recommend the chalk and clay paint from Debi’s Design Diary. The paint is clay-based and is known for being one of the cleanest, and most non-toxic and easy-to-use products available.
On her website, Beard describes the two-day bootcamp as “Not a vacation or a retreat. This is a jam-packed experience designed to give you real-life tools to help you build your brand.”
“When I started my shop, it was based on my passion for art,” said Beard. “It was tackling the business side that was the challenge for me. When I started to see video tutorials on YouTube, I decided to break out of my comfort zone and start making my own. That was the turning point for my business.
“Through my videos I connect with people and share what I’ve learned. I’m hoping through the DIY Traveling Show & Marketplace that more people will gain expertise in their craft and sharpen their business skills.”
Karen Murray, the media specialist at Lord Baltimore Elementary School, is one of the lucky participants. She describes her custom painting and decorating vintage furniture as a hobby that has become an obsession. She now sells her products at Jayne’s Reliable and other similar local stores and on her Facebook page, Pieces — by Karen Murray.
“I’m very excited. We’ve been divided into four teams of six and have already been working together online. We will be taking classes in topics like using Facebook more effectively to promote our brand, how to stage our pieces in order to take the best photos and how to actually teach using Debi’s paints or Iron Orchid molds,” Murray said.
One of Murray’s team’s first challenges was to decide what item they would create for the Make-and-Take activity on Saturday.
She explained, “That’s when the public can come to each team’s tent, see what we’ve made out of recycled or readily available objects, using the paint and decorative products, make it themselves with our help and suggestions, and take it home. It will be a lot of fun, but I can’t reveal what our team is making until the actual event!”
As well as providing the opportunity to Make-and-Take, the purpose of the teams is to create an added value experience for members of the public to enjoy on Saturday. Each of the DIY celebrities will be available in their own tent to meet people, answer questions, demonstrate how to use their products and inspire ideas to take home.
And, of course, there will be a huge variety of amazing pieces to purchase and take home. Some of these will already be perfect to fit into that special place at home, and others will provide the inspiration to create one’s own masterpiece using the tips learned from the experts.
Also invited to participate under the big tent are some of the Jaynes’ “friends in business” from the area. This includes antique and gift shops Remember When and Lavender & Lace, as well as Kim and Justin Cavagnaro, creators of fine jewelry and art glass.
Local musicians from the bands Slinging Daisies and East of the Mason Dixon will add to the festive nature of this rain-or-shine spectacular. The food truck from Delaware Provisions South in Millville will provide tasty options for hungry shoppers.
“I’m so excited to come to Delaware and meet all the amazing people Karen [Jayne] has told me about,” said Beard. The feeling is evidently mutual.
The general admission fee for the all-day DIY Traveling Show & Marketplace is $5. Full access to all classes, including the four Make-and-Take activities will cost an additional $5. Jayne’s Reliable is located at the corner of Main Street and Vines Creek Road in downtown Dagsboro. Arrangements have been made for plenty of parking. More information can be found at the Jayne’s Reliable Facebook page or by calling (302) 927-0049.