Dewey Goes Pink raises $115,000 for Delaware Breast Cancer Coalition

During a recent check presentation at The Starboard, the Delaware Breast Cancer Coalition received a check for $115,000 from the 8th Annual Dewey Goes Pink fundraiser, which was held on Oct. 6.

“The Delaware Breast Cancer Coalition would like to thank Steve ‘Monty’ Montgomery and Adam Howard, as well as the local community who truly make this event such a great success,” representatives of the group said.

The money raised will fund programs at the nonprofit agency that depend on local support. Several of the programs in Sussex County that benefit from this campaign include financial assistance, community outreach and education, prosthetics, and support for those newly diagnosed or actively fighting breast cancer.

Dewey Goes Pink is a 5K race (or 1.5-mile walk) created by two friends Montgomery and Howard in memory and in honor of their mothers. Montgomery lost his mother, Barbara “Gugie” Montgomery years ago, after a 25-year fight with breast cancer. Howard’s mom is currently a breast cancer survivor.

Montgomery’s mother had worked to help raise funds through Rehoboth Beach Country Club for the Susan G. Komen foundation but advised him to keep his efforts local just a few short months before her passing. He said she was always impressed with the Delaware Breast Cancer Coalition and how they kept their funds within the local community, helping people in Delaware.

He said she told him, “You have local businesses that depend on the folks that live here, your efforts should go toward helping each of them in this community by supporting the DBCC.”

Following the loss of his mother, Montgomery connected with Howard, whose own mother continues her battle with breast cancer. The two decided to channel their grief and frustration into Dewey Goes Pink. Since then, the event has raised more than $400,000 for the Delaware Breast Cancer Coalition.

Headquartered in Wilmington, with offices in Kent and Sussex counties, the Delaware Breast Cancer Coalition’s programs are designed to reach diverse communities to deliver messages that address their unique concerns about breast cancer and early detection.

Recognizing the barriers of language, culture and economics, DBCC trains community advocates through their Peer Mentor Program, as well as workins to help educate and encourage women and men to take responsibility for their health through breast health presentations and community health fairs.

In addition, the Delaware Breast Cancer Coalition helps those who are under-served and under-insured to receive free or reduced-cost care. The vision of the agency is to create a community where every person diagnosed with breast cancer becomes a survivor, and fear and doubt are replaced with knowledge and hope.